Content Strategy Reality Check: Why Publishing LESS Helped My Client Increase Conversions by 37%
Counterintuitive content strategy lesson of the month: Sometimes, less truly is more. When I started working with a B2B software client last quarter, they were publishing 3-4 content pieces weekly across their blog and social channels. Traffic was steady, but conversions were flat. The content treadmill was exhausting their team, and the ROI wasn’t justifying […]
The Wait Time Paradox: How Team Dynamics Transform Patient Experience and HCAP Scores
When one of New York City’s largest hospitals hired me to improve their Emergency Department’s HCAP scores, I took an unconventional first step: I became a patient. My “undercover” experience was shocking. I spent nearly 8 hours in the waiting room, witnessing yelling and screaming—both from patients and between staff members. The physician who eventually […]
Daily Habits of Succes
“The secret to success and failure is what you do daily.” I learned this life-changing lesson while reading The Slight Edge by Jeff Olsen. In this powerful book, Jeff Olsen explains how daily disciplines (done consistently) are the key to success in life. It’s the little steps compounded that make a difference, not quantum leaps. […]
Life Is The Lesson
The overwhelming majority of accidents that happen in racecar driving are due to driver error. In racecar driving, among the first things they teach you is how to regain control in an out-of-control situation. These same tips can be applied to your own life. If you go out-of-control, one thing the driver’s manual recommends is […]
Fear
Fear is real, and we all have it at some point or another. Sometimes we’re really clear about where the fear begins, but other times, we have no idea. It’s simply just a feeling that we can’t quite contain. It causes us to make poor decisions, say things that we don’t mean and develop a […]
Reframing Adversity – Turning Life Challenges Into Life Change
I’ve had chance meetings with adversity for most of my life. However, I’ve had an intimate relationship with adversity for the last five years. It was five years ago that I had to navigate the most difficult and transformational period of my life. Within just five months, I was placed on hospitalized bedrest for six […]
The Power of Affirmations
Did you know that you have two minds? You have a conscious mind that is always thinking — it’s the great trickster. It fools you into thinking whatever you need to in order to protect yourself. Your subconscious mind protects your will – what you really want. It is the guardian of our truth and […]
Be Present
Time. It comes and it goes but why does it go so slowly in the NICU? Each second feels like minutes. Each minute feels like hours. Each hour feels like days, and sometimes weeks. Albert Einstein said, “The only reason for time is so that everything doesn’t happen at once.” Can you imagine if everything […]
