Counterintuitive content strategy lesson of the month: Sometimes, less truly is more.
When I started working with a B2B software client last quarter, they were publishing 3-4 content pieces weekly across their blog and social channels. Traffic was steady, but conversions were flat. The content treadmill was exhausting their team, and the ROI wasn’t justifying the effort.
So I made a bold recommendation: cut their content production in HALF.
Instead of churning out more pieces, I:
☑️Identified their top-performing assets through deep analytics
☑️Updated and expanded these proven winners with more valuable insights
☑️Created targeted distribution strategies for each piece
☑️Developed better CTAs and conversion paths
The results? Their conversions increased by 37% while their content team reclaimed 15 hours per week.
This isn’t about being lazy—it’s about being strategic. Quality trumps quantity every time. Your audience doesn’t want more content; they want more valuable solutions to their problems.
What content could your clients cut today to focus on what actually performs?
