Content Strategy Reality Check: Why Publishing LESS Helped My Client Increase Conversions by 37%
Counterintuitive content strategy lesson of the month: Sometimes, less truly is more. When I started working with a B2B software client last quarter, they were publishing 3-4 content pieces weekly across their blog and social channels. Traffic was steady, but conversions were flat. The content treadmill was exhausting their team, and the ROI wasn’t justifying […]
