Even COVID-19 could not stop this single mother of four in her quest to share the benefits of an often overlooked key to better health
(Montclair, N.J.) Not even a global pandemic could stop one African American New Jersey resident from accomplishing her goal of helping people across the nation find their best health with Magnesium.
Tami C. Gaines is not the type of person to quit, so as the global COVID-19 pandemic took hold, she doubled down on her newly founded company, Alivio Products, Inc., which makes transdermal (through the skin) Magnesium-based, all-natural wellness products. She launched three product lines, that are relevant and necessary during the current health crisis – stress relief, relief from pain and inflammation and support for men’s reproductive health.
“We launched in late 2019, so it was just about the worst timing possible,” Gaines said. “But we also knew that being healthy was more important than ever, so we kept pushing and finding innovative ways to connect with potential customers and retail buyers. I’m happy to say we have built a loyal and growing client base across the U.S.”
According to Nutritional Outlook magazine, there’s been a 14% increase in Magnesium demand since COVID-19 hit. “When it comes to immune health,” says Sevanti Mehta, president, Unibar Corp. “Nutrition Business Journal predicted 52% growth for 2020, and the industry continues to experience steady growth into 2021, as well.”
“AsMy background is in marketing with a particular expertise in identifying niche markets and new product development. I’ve had my own consulting company for 25+ years serving clients like The Marriot, Wells Fargo Bank and Unilever. I’ve wanted to have my own wellness brand since I was 25 years old but wasn’t moved to do anything until I was placed on hospitalized bedrest trying to stay pregnant with my twins after my husband of 12 years decided to leave me. I saw the importance of magnesium firsthand,” Gaines said. “They gave me an IV drip of Magnesium every day to stop my contractions and help the babies grow stronger. Being on bedrest for five weeks with nothing else to do, I started researching Magnesium. It sparked my curiosity, and I learned about the benefits of maintaining the recommended daily amount of magnesium and how to achieve it through various methods. It was the magic mineral that no one was talking about. Since then, I have dreamed of sharing this message, but more importantly, create an easy way to address magnesium deficiency through all-natural products.”
But even with her company’s tremendous success, Gaines’ lifelong dream of building a line of wellness products never diminished.
So, after gaining vast amounts of knowledge about magnesium and the human body, she would team up with her friend, naturopathic physician, Jsahna L. Simmons and begin developing transdermally-delivered, magnesium-based mind-body wellness products.
“I am very proud of our lineup right now and super excited about our product pipeline,” Gaines said. “Whether you are a part of the 78 percent of Americans that suffer from magnesium deficiency or are just looking for products to aid in natural healing, I’m confident one of our products will deliver whatever the need.”
For those looking for stress relief, Alivio has the DESTRESSology line.
“Magnesium is clinically-proven to help with relief from stress and anxiety. Our DESTRESSology product line includes a non-greasy, body balm, highly-concentrated spray and bath crystals that are great for a little calming alone time,” Gaines said. “We also have a great therapeutic detox blend, and for those looking to increase their get up and go, our energizing blend is wonderful.”
“For those looking to give recovery from their workouts an added boost, we have our MAG Sport Support line,” Gaines said. “It delivers a far more effective recovery after any type of exercise and eases pain and inflammation. Of course, we offer soaks and sprays in that line as well.”
“Our third line, which is very popular, is a game-changer for men’s health,” she said. “That’s our affectionately named Boom Boom Butter. When men are magnesium deficient they have a greater chance of getting prostate cancer and having challenges related to sex.”
“Each of our products are created with a Magnesium Sulfate and Magnesium Chloride blend for maximum effectiveness and with 100% pure therapeutic-grade essential oils,” she said.” And of course, everything is all-natural, vegan, gluten-free, hypoallergenic, plant-based, non-GMO, not tested on animals and fair trade. We wouldn’t have it any other way. It’s one of our guiding values.
For more information about Gaines or Alivio, visit alivioproducts.com.
The company also maintains a presence on social media, including Facebook, Instagram, Twitter, and Pinterest.
